Privacy Policy

1. Who we are

This website is operated by DA Training Ltd. ("we", "us", "our").

DA Training Ltd. acts as the data controller for any personal data you provide.

Contact:
Email: daniel.aiken@aikenadvisory.io

We are based in the United Kingdom and comply with the UK GDPR and, where applicable, other applicable data protection laws.

2. How data is collected

You are not required to provide personal information simply to browse this website.

We collect personal data directly from you when you contact us or engage our services. We process this information where necessary to respond to enquiries, communicate with prospective clients, take steps prior to entering into a contract, perform our contractual obligations, and pursue our legitimate interests in operating and improving our business.

In addition, limited technical information may be processed automatically to enable the website to function, maintain security, and understand usage patterns.

3. What data we may collect

Depending on how you interact with us, we may collect:

• Name
• Email address
• Information you voluntarily include in messages or enquiries
• Booking or scheduling information

If you purchase services from us, payment processing may be handled by a third-party payment provider. We do not store or have access to your full payment card details. We may retain transaction records and billing information as required for accounting, legal, or tax purposes.

We do not intentionally collect special category (sensitive) personal data and ask that you do not submit such information unless specifically requested.

This website is not intended for individuals under 18 years of age.

4. Analytics and technical data

This website does not intentionally use cookies, although our infrastructure providers may use essential cookies or similar technologies that are necessary for security, performance, or the operation of the website.

To operate and secure the website, limited technical information such as IP address, browser type, device information, and request metadata may be processed by our infrastructure providers.

We receive anonymous, event-level usage information through our website API to understand basic website interactions and improve our services. This may include events such as page views, call-to-action clicks, or FAQ interactions. We do not intentionally collect IP addresses, browser identifiers, device identifiers, or other information intended to identify individual visitors through this analytics endpoint.

No advertising pixels, tracking cookies for marketing purposes, or retargeting technologies are used on this website.

5. Why we process your data

We process personal data in order to:

• Respond to enquiries
• Communicate with prospective or existing clients
• Deliver our services
• Schedule meetings or consultations
• Operate, maintain, and improve the website
• Protect the security and integrity of our systems

We do not sell personal data to third parties.

We do not use your data for automated decision-making or profiling.

6. Legal basis for processing

Where UK GDPR applies, we process personal data on one or more of the following legal bases:

• Our legitimate interests in operating and improving our business and responding to enquiries;
• Performance of a contract or taking steps prior to entering into a contract; or
• Your consent where required by law.

You may object to processing based on legitimate interests where applicable by contacting us.

7. Service providers

We use third-party providers to help operate our business and website, including:

• Google Workspace (email, form submission processing, and business communications)
• Lovable (website development and hosting infrastructure)

These providers may process personal data on our behalf in accordance with their own terms and applicable data protection laws.

8. International data transfers

Some of our service providers may process data outside the United Kingdom or European Economic Area.

Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection law.

9. Data retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.

Unless a longer retention period is required or permitted by law, we generally retain personal data and business records for up to six years to comply with legal, regulatory, accounting, and tax obligations.

10. Your rights

Subject to applicable law, you may have the right to:

• Request access to your personal data;
• Request correction of inaccurate data;
• Request deletion of your data;
• Object to or restrict certain processing; and
• Withdraw consent where processing is based on consent.

To exercise these rights, please contact us using the email address above. We encourage you to contact us first so that we have the opportunity to address your request or concerns.

If you are not satisfied with our handling of your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

11. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page together with its effective date.